Why We Are Different

Product Labels Have To Work Hard - Extremely Hard !

From Champagne to shampoo product labelling is inextricably linked to sales.

Once your product hits the shelf, it’s your labelling that shoulders the responsibility of making sure your product stands out, engage with customers and communicates the essence of your brand.

They Have To Be Distinctive, They have To Be Attractive !

 

They Have To Reflect What’s Inside.

For labels that sparkle as well as startle, we have invested in the  digital textured labelling market - a unique printing technique that brings depth and personality to labels for a difference that customers can see and feel.

Full-colour images can be brought to life on standard label materials.

 

What’s So Great About Digital Textured Labelling ? 

Textured labelling allows you to experiment with a range of finishing techniques - embossing, raising different parts of your label, using different materials and more - for labels that have a multi-sensory appeal. After all, unique, differentiated products deserve a label that reflects this.

1.They Standout

Textured labelling allows you to create eye-catching product labels that engages customers and draws them towards your product. The high gloss textured effect literally catches the light as your customer walks by, drawing their attention.

It gives a feeling of exclusivity. 

Customers want to buy a quality product, to feel a sense of prestige with their purchase. Just as a picture paints a thousand words, customers will often make assumptions about the quality of a product based on the quality of its packaging. Experimenting with textured labelling is a great way of providing assurances of the superior quality to your product.

 

2. They Enforces Brand Identity. 

In today’s consumer world, brand perception is everything. Digital textured labelling gives designers and marketers an expanded toolkit for communicating the personality of your brand. It’s no longer just about what your products look like, but increasingly what they feel like too It builds brand reputation Poor label design, poor product, poor brand. Today’s consumers are quick to make assumptions. Yet they also notice the small things, such as the care a brand has put into its labelling and artwork. A little attention to detail can go a long way when it comes to boosting brand exposure and engagement – Particular now with such a crowded market place.

 

How Does It Work ?

Rather than printing directly on to specifically textured paper/material, this method creates the textured layer on the paper with an ink jet digital printing press by layering the ink in a proposed pattern to create the desired textured effect. There are various benefits to this method of printing, but a key one is that the expenditure of stocking the various types of textured paper stock is eliminated. Now simply define your desired texture at artwork stage, and let the ink jet printing process use the white ink to build those textured layers into your final label piece. These effects are not just limited to paper materials. Synthetic materials such as PPE and PE can also have digital textured effects applied.

 

Which Customers Can Benefit ?

Textured labelling is a particularly potent tool for FMCG manufacturers, where it’s vital that products stand out on the shop shelves. Yet from electronics to optometry, textured labelling is suitable for a huge range of products.

How do you stop falsified products entering global supply chains ?

What makes the consumer buy for your bottle of wine or product  ? In many instances, it’s the label design that will catch the customer’s interest. Digital textured labelling allows you to get creative with the ‘feel’ & “touch" of your label, at a potentially lower cost than the textured paper that has become the mainstay of many wine manufacturers. You can also apply variable textured effects across the same label.

 

Beer Labels That Reflect Your Craft

Small batch, independently produced craft beer has exploded in popularity. Wouldn’t it be good to have a label that reflected the artistry that goes into your product ? Digital textured labelling makes it easy to create striking designs that reflect the earthy, artisanal nature of your brewing. And because it’s a digital process, small print runs won’t break the bank!

Bring extra sparkle to cosmetics products Cosmetics consumers buy your product because they want to look great and feel gorgeous. There’s no reason your label can’t do the same. Whether you want natural material effects that reflect Mother Nature’s influence on your ingredients, or a high-gloss differential finish that sparkles on the shelf, it’s never been easier to use label packaging to reinforce the qualities of your product.

 

How Can Direct Labels Help

We have just invested in a brand new Domino N610i which can offer you all of the above.

Are ready for the change ?

Contact us today to see & touch for yourself the real difference we offer.

Direct Labels Uk

Units 3 - 4 Stamford Court

Nottingham

NG5 5LZ

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